Crain Communications hosts 300+ events across 21 brands annually. As a senior designer, I led the development of creative assets for event marketing—owning design direction from initial concept through execution.

Partnering closely with marketing and events teams, I translated campaign concepts into cohesive physical environments, including onsite signage and large-scale environmental design.

This work required balancing brand standards with real-world constraints, ensuring each event experience was visually consistent, functional, and scalable across venues, audiences, and formats.

Clients
Automotive News

Role
Designer