At Crain, I led logo redesigns and brand identity refreshes across numerous event and awards programs, balancing brand modernization with consistency across the broader portfolio.

My process is concept-driven and collaborative. I start by exploring logo concepts in black and white to prioritize clarity, structure, and versatility, then present early directions to stakeholders to gather feedback and refine selected approaches. Once a logo is approved, I expand into color exploration and supporting visual elements to test how the identity performs across real-world applications.

I finalize each branding project by creating a one-page style guide that helps cross-functional teams apply the brand consistently across marketing, editorial, events, and digital platforms.

Clients
Automotive News, Crain’s Chicago Business

Role
Designer