I have expanded my design practice to include UX/UI over the past few years, with a focus on building clear, user-friendly digital experiences. I’m especially drawn to the early stages of product design: wireframing, user flow mapping, and translating complex systems into clean, intuitive interfaces. At Crain Communications, one of the most impactful projects I’ve worked on has been leading the redesign of our multi-brand registration and subscription flows across desktop and mobile. I developed scalable templates for subscription tiers and user onboarding that not only improved the experience but also set a foundation for consistency across the many different Crain Family brands. I absolutely love working in Figma and am passionate about connecting brand and product to build thoughtful, cohesive digital experiences.

Additional Projects
I design most of our marketing emails at Crain Communications. I start with adaptable wireframes and then apply brand styling to create scalable templates for different campaigns. I also design App Store / Google Play graphics that highlight key features and give users a clear, on-brand preview of the app experience.

Clients
Ad Age, Automotive News, Crain’s Chicago Business, Modern Healthcare, Rubber News

Role
Designer